What Is W2C?
W2C stands for "Where to Cop" — the direct product link that allows anyone to purchase an item through a shopping agent. In the community, posting a find without a W2C link is considered low-effort because others cannot verify the current price, check availability in their size, or place an order themselves. Learning to generate, read, and share W2C links is a fundamental community skill that benefits both the sharer and the community. When someone asks "W2C?" in a comment thread, they are requesting the product URL. When you provide it, you enable the entire community to access that item. Good W2C hygiene — sharing clean links with context — elevates the entire ecosystem and reduces repetitive questions. The link itself is just the starting point. A high-quality W2C post includes the product URL, the price you observed, sizing notes based on your experience or the chart, available colorways, and any known issues or batch recommendations. This context transforms a bare link into a valuable community resource that others can act on confidently. Over time, contributors who consistently share high-quality W2C posts build reputation and often gain early access to private spreadsheets or exclusive seller channels.
Platform URL Formats Explained
| platform | format | notes |
|---|---|---|
| Taobao | item.taobao.com/item.htm?id=XXXXXXX | Use the numeric item ID after "id="; this never changes even if the title updates |
| Weidian | weidian.com/item.html?itemID=XXXXXXX | Use the numeric itemID; Weidian URLs are shorter and load faster on mobile |
| 1688 | detail.1688.com/offer/XXXXXXX.html | Wholesale marketplace; usually requires minimum order quantities (MOQ) |
| Tmall | detail.tmall.com/item.htm?id=XXXXXXX | Higher-end marketplace with stricter seller verification; often authentic goods |
| Xianyu | m.tb.cn/h.XXXXXXX | Second-hand/resale platform; items are used but often authentic; verify seller ratings |
How to Create a Quality W2C Post
Copy the Direct URL
From the product page on Taobao or Weidian, copy the full browser URL. Avoid shortened or redirected links when sharing with the community. Include the raw link so others can verify it directly.
Paste into Your Agent
SuperBuy automatically fetches item details from the link, including title, images, price, and available options. Verify that what SuperBuy displays matches what you saw on the original listing.
Document with Screenshots
Capture product images, the price, size options, and seller rating for your post. Screenshots survive even if the original listing is later removed or changed.
Add Context and Notes
Include the price you saw, sizing observations, known flaws, batch recommendations, and your personal experience if you have already ordered. Context transforms a link into a valuable community resource.
Update if Prices Change
Edit your post if the price drops or rises significantly. Community members rely on accurate pricing to budget their hauls. Stale price information is one of the biggest complaints in W2C threads.
W2C Etiquette
Always include the price and date
Prices on Chinese marketplaces change frequently, sometimes daily. A W2C post without a price is only half useful. Include the price you observed and the date you checked it so others know if the listing has drifted. Screenshots are even better than text because they provide visual proof of the price at a specific moment.
